A University of Ulster academic has been singled out for praise in one of the world’s most prestigious management journals. Stephen Brown, Professor of Marketing Research, is described in the Harvard Business Review as “pitch-perfect”, “wicked” and “seriously subversive”.

The laudatory comments follow the recent publication in the US of the Jordanstown Professor’s book, The Marketing Code, which is reviewed in the Harvard Business Review’s December issue.

According to the review, The Marketing Code – an analysis of the marketing campaign behind Dan Brown’s mega-selling blockbuster, The Da Vinci Code – ought to “wind up in every marketer’s Christmas stocking”. The book, it goes on, “is so full of jokes it should be classified as business humour” and could only have been written “by a marketer as good as Brown”.

Professor Brown said: “I’m a bit surprised my book has been reviewed at all. Five thousand management books are published in the US and HBR reviews just 12. Just to be selected is an honour, but to be praised in this manner is very gratifying. I’m particularly pleased on behalf of my colleagues at UU. With the Research Assessment Exercise looming, it’s good to know that the world’s premier management journal rates our work so highly”.

Previously hailed by Harvard for his “breakthrough ideas”, Professor Brown is ranked among the Top 50 marketing gurus worldwide. He is based in the School of Marketing, Entrepreneurship and Strategy at Jordanstown and has written 18 books in addition to The Marketing Code.

An earlier best-seller on the Harry Potter brand has been translated into 14 languages including French, Dutch, German, Korean and Hebrew. He is currently working on a prequel to the Marketing Code, called Agents and Dealers. 

The Marketing Code icosts £8.99 is an published by Cyan, and is also available through Amazon.co.uk

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